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Greg Dufton, Chief Noisemaker

“I love the buzz of a busy bar or restaurant.
To see people sharing food, drinks and stories.
What would life be like if we didn’t have this?”

Greg is one of Dubai’s scene setters. He’s called the city home for more than 15 years, and has been an intrinsic part of putting the UAE on the map for its ability to deliver enviable hospitality and entertainment, to an educated crowd.

It’s not easy to give the people what they want – especially in a market with such transiency and high expectation. But with problem solving and reinvention as his forte, Greg is up to the challenge, in fact he thrives on it.


He has successfully executed an impressive repertoire of both large-scale and boutique concepts, working with international clients in creating individual brand identities, marketing their venues, and winning awards. Names include Atlantis The Palm, Jumeirah Group, Grosvenor House Hotel, Bulldozer Group, Zero Gravity, Dubai Golf and McGettigan’s – for which he served as Marketing Director, overseeing the marketing and communications for 23 bars around the globe.

Sarah Dufton, Director of Communications

“There is no cut and paste when it comes to communication. My strength is pinpointing
the story your business should be telling,
and then writing it for you.”

Sarah Dufton (nee Walker) is a specialist in the UAE media. With 12 years in Dubai, a proven track record leading editorial teams of international media publications and a long list of happy clients she has supported from small business to huge success as a PR consultant, Sarah prides herself on being so close to a project she is considered an internal member of the team. She is also Greg’s wife.

With two degrees in journalism and media relations from the UK’s most prestigious publishing institutes, Sarah’s most notable roles include Deputy Editor of HELLO! and Editor in Chief of OK! Middle East.

She remains an active journalist, and still regularly contributes to lifestyle publications, in and outside the region.

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Tel: 00971502931103

Dubai, UAE

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